By David Brooks
It was beautiful effortless to tell apart among the bourgeois global of capitalism and the bohemian counterculture. The bourgeois labored for companies, wore grey, and went to church. The bohemians have been artists and intellectuals. Bohemians championed the values of the liberated Sixties; the bourgeois have been the enterprising yuppies of the Eighties.
yet now the bohemian and the bourgeois are all combined up, as David Brooks explains during this outstanding description of upscale tradition in the US. it truly is challenging to inform an espresso-sipping professor from a cappuccino-gulping banker. snort and sob as you examine the knowledge age economy's new dominant classification. surprise at their attitudes towards morality, intercourse, paintings, and way of life, and at how the individuals of this new elite have mixed the values of the countercultural sixties with these of the attaining eighties. those are the folk who set the tone for society this day, for you. they're bourgeois bohemians: Bobos.
Are you a Bobo?
Do you suspect that spending $15,000 on a media heart is vulgar, yet that spending $15,000 on a slate bathe stall is an indication that you're at one with the Zenlike rhythms of nature?
Does your newly renovated kitchen seem like an airplane hangar with plumbing? Did you decide your new fridge considering that mere freezing is not chilly enough?
could you spend a bit extra for socially wakeful toothpaste -- the sort that does not truly kill germs, it simply asks them to leave?
Do you're employed for a kind of hip, visionary software program businesses the place all people involves paintings in mountain climbing boots and glacier glasses, as though a 400-foot wall of ice have been approximately to return sliding during the parking lot?
Do youthink your academic credentials are only nearly as good as these of the shimmering at the "New York instances" weddings page?
in case you responded convinced to any of these questions, you're most likely a member of ultra-modern new top category. whether you did not, you would nonetheless greater beware, simply because those Bobos outline our age. Their hybrid tradition is the ambience we breathe. Their prestige codes govern social existence, and their ethical codes govern ethics and effect our politics. "Bobos in Paradise" is a witty and critical examine the cultural results of the knowledge age and a penetrating description of ways we are living now.