Beatles For Sale: How Everything They Touched Turned To Gold by John Blaney

By John Blaney

Beatles on the market is a new means of taking a look at a narrative you might imagine you recognize inside of out. writer John Blaney indicates for the 1st time how the crowd and their internal circle invented quite a bit of what we now realize because the glossy company of constructing and promoting rock track. This used to be under no circumstances simply because Lennon, McCartney, Epstein, and the remainder had a transparent imaginative and prescient of how issues needs to be. quite often it was once easily all the way down to making issues up as they went alongside simply because nobody were there ahead of and not anyone knew how you can do this stuff. The e-book info the ups and downs of the crowd as they promoted, marketed, and offered files, performed live shows, bought item, made motion pictures, and manage publishing and list businesses in their personal. it's a tale of naivety and greed, inexperience and success, gullibility and ingenuity. it's the tale of each element of ways the Beatles made funds and the way nearly each crew due to the fact then has of their footsteps.

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He’d had his eye on the job for some time. 31 He had in fact already decided to leave Rory Storm and join Kingsize Taylor & The Dominoes, but then The Beatles came along with a better offer. With a new drummer on board and a debut Parlophone single on the way, Epstein began to increase The Beatles’ live-performance fee. He was surprisingly cautious. Four days after ‘Love Me Do’ was released he arranged for The Beatles to play a five-night tour of Scotland. The very fact that ‘Love Me Do’ had been issued meant he could command much larger fees, but Epstein settled for £42 per night – just £12 more than they were being paid before the record came out.

Their total earnings for 1960 – made up from £90 for the Scottish tour with Johnny Gentle, approximately £1,500 for 15 weeks’ work in Hamburg, and around £7 per engagement for 30 local gigs – were in the region of £1,800, which works out to more than £28,000 today. These earnings meant they were each earning a little more than an unskilled worker of the time. Williams’s ten per 022-061 CH 1 Beatles TB 10/2/11 11:14 Page 31 Money, That’s What I Want cent commission brought him £180. At this rate neither he nor The Silver Beetles looked like becoming overnight millionaires, but it was a good start – and certainly preferable to 40 hours per week in a factory.

It wasn’t the only way to go about managing a group, but it was certainly the best. Epstein was beginning to develop The Beatles as a brand. The more successful he could make them look, the more recognisable their name and likeness would be. And as their popularity grew more people would want to know more about the group, see them in concert, and buy their records. Eventually, he’d be able to further exploit The Beatles with all sorts of merchandising schemes (more on this later). So far Epstein had got The Beatles on the radio, moved them to larger venues, improved their earning potential, and changed their image.

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